Since our gums absorb everything we put into our mouth, both good things and bad chemicals in toothpaste enter our whole body directly through our gums. That's why we believe a healthy mouth is one of the best ways to contribute to our overall physical health.

It's the same mineral that makes up our teeth and bones, Hydroxyapatite remineralizes your teeth the way your body does naturally.

Yes! YOU toothpaste contains nano-hydroxyapatite (n-HA) to repair sensitive teeth + remineralize enamel

The main concern with toothpaste when it comes to kidsis that children have a tendency to swallow it. Using fluoride toothpaste at this age (typically 3 to 5 years old) can be harmful to your child . The good thing about YOU is that Since it is fluoride-free toothpaste, it can be used by both adults and children of all ages. Using a pea-sized amount and brushing with an adult present is recommended for children under 6 years old.

Vegan products must not contain animal derived ingredients . Sadly, one of the most common ingredients in toothpaste is glycerine, which is usually made of animal fats so most toothpastes are not vegan. We have gone to great lengths to use far more better glycerine that is vegetable derived instead of animal fats and there are no other animal derived ingredients in YOU toothpaste.

• Naturally derived ingredients
• YOU is Free of Artificial Flavors, Artificial Colors, and Artificial Sweeteners.
• Free From Animal Derived Ingredients (Vegan). 
• Not Tested on Animals (Cruelty Free).

Our toothbrush is made of Moso bamboo .Bamboo is antibacterial by nature and a ridiculously fast growing plant which means it is a highly renewable and sustainable resource. Our bristles are nylon free and are made of natural bamboo fiber.

The bamboo brush gives complete oral care and an alternative for the plastic toothbrush. The bamboo toothbrush has many benefits. It is a compostable, biodegradable,  toothbrush. This makes a lot of sense because bamboo is antibacterial by nature and a ridiculously fast growing plant. They help clean your teeth as good as any other toothbrush if not better, and all this without negatively affecting the environment.