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Taking care of yourself, 
made seriously fun.

For a healthier,
brighter you.

It's time to clean the mess and improve the rest. Artificial sweeteners , harsh chemicals, artificial dyes and fake flavors have no place in our daily routine, or our products. Introducing completely bs-free products mindfully made for you.


Know what goes 
into your mouth?

Here's what you need to know about the ingredients you probably scanned through while reading the back label of your product:

About Toothpaste

Taking care of your teeth just got mint-eresting;)

YOU toothpaste comes with the goodness of nano-hydroxyapatite, a super-powered mineral, which whitens, remineralizes, and repairs your teeth's enamel fighting the possibility of cavities and erosion, and minimising tooth sensitivity. Did we mention that it tastes pretty darn good?

About Toothbrush

Caring for your teeth and for your future.

YOU toothbrush is sleek, sturdy, and perfectly suited to keep your teeth and the environment clean. The combination of a naturally-grown bamboo handle with soft, nylon-free bristles is made to be gentle on your gums and tough on plaque hiding away in your mouth.

Toothpaste + Toothbrush Combo

Always better together.

Two is better than one, and that's probably why YOU Nano-Hydroxyapatite Toothpaste + YOU Bamboo Toothnrush duo is good for everyone!

Protect your teeth from unwelcome visitors the right way with the goodness of nano-hydroxyapatite and charcoal-infused bristles that dig deep to clean the hard-to-reach places in your mouth.

Get in on the secrets.


"This natural toothpaste has been a game-changer for me. My teeth have never felt cleaner or looked brighter. I appreciate the all-natural ingredients and it's a relief to know I'm not putting any harsh chemicals into my mouth. I highly recommend it to anyone looking for a superior toothpaste option.“

Sukrati Gagrani

"I love this natural toothpaste! It has improved my oral health and left my mouth feeling clean and refreshed. To anyone looking for a healthy alternative to traditional toothpastes, the YOU toothpaste is for you."

Paras Kumar

"I recently tried YOU toothpaste and I'm blown away by how effective and refreshing it is! The mint flavor made brushing my teeth something I look forward to. No more boring morning routine! I highly recommend giving this Toothpaste a try."

Khushbu Mittal

"I love that it is made with all-natural ingredients and I feel good about using it every day. I highly recommend this natural toothpaste for anyone looking for a toothpaste that is not only good for your teeth, but also looks good in your bathroom."

Vandit Malik

“This mint wave toothpaste is not only good for my teeth, it's good for my soul! The flavor is sooo fresh. It's like a little party in my mouth everytime I brush. I also love that the ingredients are all natural, so I don't have to worry about harmful chemicals. My kids love it too and it's become a fun part of our morning routine.”

Gunjan Dawar

“I have been using this natural toothpaste for a few weeks now and I am thoroughly impressed. I love that it is made with all natural ingredients and I feel good about what I am putting in my mouth. Not only does it leave my mouth feeling fresh and clean, but the packaging is so cute and looks super nice on my bathroom counter. Give this toothpaste a try, you won't be disappointed!”

Rhythm Gandhi

“I recently switched to YOU bamboo toothbrush with charcoal bristles and I couldn't be happier! The bristles are gentle on my gums, but still effective in removing plaque. Plus, the eco-friendly aspect of using a bamboo toothbrush makes me feel good about my daily routine.”

Nishtha Dawar

"Now I'm finally satisfied with a bamboo toothbrush. Another brand had a rough finish that would make blisters in my mouth, causing me to discontinue its use. Thanks YOU for showing me a way to be sustainable AND brush my teeth smoothly!"

Garvit Agarwal


Not loving us?

We are doing our best to provide you with a positive experience, but if you are dissatisfied with our product(s). we will issue a full refund.

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A SMILE delivered to
your home, with love

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